July 8, 2020
driasi recently participated in a competition hosted by the Professional Insurance Marketing Association (PIMA).
driasi is a proud member of PIMA, along with more than 100 other companies – including the largest brokerage firms and insurance carriers in the world.
PIMA’s annual Insights Awards competition recognizes outstanding achievements in marketing. Gold, Silver, and Bronze awards are presented in various categories, based on scores earned in each of three areas: Results, Marketing Strategy, and Creative Execution.
driasi entered this competition for the first time in 2020 and is proud to have received two awards.
driasi received a Bronze award in the Conservation/Retention category for driasi’s persistency series and retention management program. driasi’s experienced Life Licensed Agent Teams support robust inbound and outbound retention and persistency methods, solutions, strategies and client-specific win-back programs that retain customers and policies in voluntary and involuntary cancellation scenarios.
driasi also received a Silver award in the Self-Promotion/Branding/Awareness category for driasi’s communication response to COVID-19. When the COVID-19 virus hit North America in early 2020, driasi instinctively jumped to action to offer support, solutions, services, and resources, to its client partners and others in multiple verticals. driasi began a communication strategy for reaching out to client partners via email, the driasi website and LinkedIn. The goal was to inform, share corporate updates, motivate through inspiring narratives written by driasi’s CEO, Jennifer Toal, share a COVID-19 product offering, and offer overflow support services and solutions to other organizations who were overwhelmed.
driasi is proud to be among such an esteemed group of award recipients.